- Lottery tickets are made up of numerous variables, or elements, that have the potential to attract players and potential players to the lottery. Elements fall into one of five categories: Odds, Prizes, Features, Play Style, and Themes, and may include things like:
- Chance to win free gas for a year
- Match 3 of 9
- Sports themes
- Doubler
- More chances to win larger prizes, less chances to win smaller prizes
- In Step One, online survey methods are used:
- To understand the relative appeal of these elements
- To identify high opportunity elements to be incorporated into broadly appealing game designs
- To identify opportunities to attract a niche base of consumers to play (e.g., females, adults under age 30).
- The Step One deliverable is a Road Map of lottery ticket elements, which serves as an invaluable resource for ongoing game development.
