Step Three: Test Concepts Among Target Populations

In Step Three, the new game concepts developed in Step Two are tested using the same online GamePlan™ survey techniques used in Step One.
This step is vital for understanding how combined elements and confounding variables (those elements not tested or conceived of in Step One) may impact game preferences.
At the conclusion of Step Three, the lottery will be able to determine which concepts have the potential to generate the greatest interest in playing among broad and niche populations.