Meet Jack

Age: 38

Annual Income: $54,000

Family: Married with one child

Education: College degree and one year of graduate school

Occupation: Consulting

Hobbies: Watches the evening news, listens to morning radio in the car during his commute, and reads the newspaper daily.

Player Type: "Lost Player" Used to play the lottery, but hasn't in years.

Instant Games: Has never heard of Money Stack.

Advertising Recall: Jack's wife commented, "What commercial?"

Mega Millions: Plays Mega Millions when the prize gets over $100,000,000 and someone in the office puts together a pool to buy tickets.