Meet Joe

Age: 37

Annual Income: $52,000

Family: Married

Education: College degree

Occupation: Sales

Hobbies: Watches sports, listens to talk radio and reads the daily newspaper

Player Type: "Core Player" Plays the lottery regularly

Instant Games: Money Stack is his favorite game

Advertising Recall: Joe's wife chuckled at the lottery commercial she heard on the radio driving home from work last night.

Mega Millions: Plays Mega Millions every week